Create a Brand Identity in 4 Steps

I love getting questions from people about their new business or businesses they already run. Something I’m asked frequently is how I created the brand and following for South Pond Farms. All entrepreneurs find themselves navigating the struggle of creating a brand identity. We want our customers to recognize our brand and create personal associations to it that leads them to buy our products and services.

Building a brand can connect you with your audience on an emotional level. People don’t only choose a product of service because it’s the cheapest or the best rated, they choose things that reinforce their own sense of identity. By creating an identity for your business, you create opportunities for people to find those similarities and choose you. But where to begin?

Based on my own experience, I’ve tried to break down the process into 4 steps: